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Sales Pitch

Theme: Marketing

Grade: 6-11

Introduction

What would convince you to buy these cherries?

If you are selling something the chances are that no one is just itching to buy your product. Worse still, they do not really want to spend a long time listening to your speech on how great your product is. So what is the solution? Ask for one minute of their time- that's right - one minute. If you can convince them in one minute you more than likely have secured a sale.

 



Photo: Jon Sullivan, PDphoto.org

Task

Your company has been given a once-in-a-lifetime opportunity to promote its teen product on national television. The challenge is that you only have one minute in which to do so. After one-minute you will be cut off.

You will work in team of four to plan and deliver a one-minute sales pitch. In that time you have only one objective: to convince the audience to buy your product. You will deliver your sales pitch orally and you can use any support resources you require. If you have the facilities, produce the sales pitch on a video.

Process

For this assignment, you will work in teams of four and you will divide your task into roles as follows (click on each role for more information):

  1. Marketing Director
  2. Creative Director
  3. Dramatist
  4. Copywriter

Resources

 

Assessment

 

Conclusion

You have responded to the challenge of delivering a focused and effective, short and powerful sales pitch. Hopefully you have also learnt a lot about the use of words, commitment to a team objective, and that learning can be fun.

 

 

Related lessons

Know Your Market (Gender)

Know Your Market (Culture)

Know Your Market (Age)

Marketing Plan

Spotlight on Ads

 

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